The Wall Street Journal seems to think so. I don't think I need to give you my opinion on the matter - it should be very clear from this blog what I think. The fact is that, yes, coupons take time. Most things in this life are a trade off between time and money. If you have the money, you can buy yourself some time by paying more for conveniences or hiring someone else to do the work. But, when you find yourself short on money, you have to be willing to invest your time to change that.
Last month I saved $517.94 from both sales and coupons (this month, I've alread saved $571, and the month's only half over!). I probably spend 10 hours a week clipping coupons, organizing them, checking blogs, planning shopping trips etc. (I probably spend more time on blogs than I need to, but I enjoy being part of the couponing community) That works out to be about $13 / hour. And that time spent was at home, with my kids and husband, usually watching a TV show or movie at the same time. I can't think of any other job that has the perks or the benefits of couponing. Plus, as an added bonus, there's the rush of excitement in the check out lane when you see just how low you got your total.
Right now, I really feel I have the best job in the whole world - I get to be a stay-at-home mom and a savvy saver. It's pretty much...awesome :o)